![]() ![]() ![]() “For businesses competing in the modern mobile ecosystem, continually delivering great mobile experiences while innovating rapidly is incredibly difficult,” said Eric Futoran, CEO, Embrace. These vendors are not positioned for the new worlds of Observability and AI/ML, which require access to comprehensive user experience data to drive business decisions as opposed to only those data points explicitly instrumented on a hunch by an engineer or product manager. Traditional error logging and APM platforms collect extremely limited categories of data, dropping as much as 98% of the valuable data that could be used to create more compelling user experiences and solve business problems. ![]() The quantity of data generated by mobile devices has exploded, yet businesses lack visibility into the key drivers of retention and revenue. Corporations have accelerated their digitalization by a shocking seven years to meet consumers and workers where they are, and mobile devices represent up to 92% of all digital traffic worldwide. The way we purchase, play, and work have irrevocably changed, with COVID forcing fundamental shifts in user interactions, including keyless experiences at hotels, ceiling-to-floor devices at fast food chains, and COVID-safe workplace entry. Mobile is not just the apps we use but the point-of-sale tablets on which we order coffee, the cars we drive, and the 10+ IoT devices the average family now relies on. The world is now mobile-first and increasingly so with each generation. ![]()
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